The pandemic had huge impact on the way businesses interact with their customers. More and more companies are turning to digital marketing, leading to a number of new trends and trends. For example, email marketing has never been so popular and has become a part of everyday life.
While this is certainly good news, the company faces some challenges. They want to know how to outperform their competitors with an effective email marketing strategy. And that is what we will discuss in this article.
Powerful Things to Embed in Your Email
Visual storytelling is a clear trend that will take up an ever-increasing share of content. Plain text is no longer enough – photos and dynamic content are considered much better. But what else should you write in the email so as not to be ignored?
One of the easiest and most effective ways to take your email marketing to a new level is with user-generated content. It’s also free and can be used in your emails without any hassle. This is a proven way to convert new customers and increase organic traffic.
When you include survey results, photos from satisfied customers, and positive feedback, you increase audience trust and loyalty while creating great content. Encourage users to post photos and reviews on social media and include them in your email.
Photos, Videos and Animation
The next tool is email design. Plain text is a thing of the past, and if you want high conversions, create compelling visual content. The simplest option is a photo associated with your new campaign, message, or product.
You can also insert videos with instructional videos, explanations, reviews, etc. If you’re promoting any software, feel free to record a tutorial to use with a screen recorder for your Mac or Windows computer. Then do some video editing to fix imperfections and add stickers, titles, and other elements to your files. We recommend using animated backgrounds, GIFs, and moving icons to bring your emails to life. But be careful because this element affects the loading time.
Knowing how to embed videos, images and GIFs in content is half the struggle. The text itself should be interesting and engaging, and start with a good topic. Keep in mind that your email should be focused and targeted to a specific problem, need, or category of users. And the best way to emphasize it is to create a great theme. We advise you not to write it until the email is created. This way you already have the main point and you only need to put it in 65-70 characters. The topic should be clear, interesting, and straightforward.
Artificial intelligence (AI)
Many companies are still not implementing artificial intelligence (AI) in their daily work. But experts know that it is one of the best email marketing strategies out there. Even with the latest tools and lots of free time, you won’t be able to collect and analyze data like AI. Here’s what you can use it for:
- Predicting Consumer Response
- Survey optimization,
- Add Keywords
- Improve delivery time
- Create a topic
- Remove subscribers who don’t reply to emails and more.
2022 is a year of many challenges and opportunities, and businesses must keep up with the times not only to stay afloat, but also to compete. Visual Marketing Australia (VMA) is a Digital Marketing Agency specialising in all your Online marketing needs including Branding & Graphic Design, Website Design, Development and Creation, SEO, Email Marketing, Website Hosting and Domain names. If you want to get to your customers’ inboxes and increase conversions, use the tips discussed above. We also encourage you to use email marketing software to create newsletters and include surveys in your emails. Remember that a good strategy is one that consists of many tools and approaches.