Quick SEO Tips For Beginners
It’s no secret that having an internet presence is vital in today’s world. Even going as far to say it is a necessity. Business owners need to take advantage of the online marketing arena and try to rank their sites higher in the search results through great SEO practices.
Though search engine optimization may be intimidating for beginners, there are some simple steps you can take to help you on your way to success. Let me share with you the 4 simple rules that will affect your rankings.
1. Make sure your website is mobile-friendly.
Your website is your business’s first impression. If you want to make sure that first impression counts, you need to make sure your website is mobile-friendly.
Mobile-friendly websites are more than just a convenience for your customers—they’re essential for optimizing your business’ reach and getting more customers. A growing number of people use their phones to browse the web, and those numbers are only going to increase as more people adopt smartphones and tablets. If your site isn’t optimized for mobile, you’ll be missing out on a huge chunk of potential traffic and sales.
If you’re not sure how to make your site mobile-friendly, don’t worry! Phoenix’s SEO Experts will get you covered.
2. Backlinks are important!
Backlinks are a key factor in the ranking of your website. They are a way for search engines to determine the importance of your site and where it should rank in the search results. The more backlinks you have, the better your ranking will be.
There are two types of backlinks:
- Do-follow – These are links that search engines actually follow when they crawl your site, and they help boost your rankings.
- No-follow – These links don’t pass any value to search engines because they’re simply not followed by them, but they still help with user engagement and can encourage sharing on social media which can also help with SEO.
3. Use keywords in your content
Keywords are words that search engines use to find content that’s relevant to a user’s search query. They’re important for SEO, and they can help you rank higher in Google and other search engines.
When you include keywords in your content, you’re telling the search engine what it should be looking for when it crawls your page. If you write about “Digital Marketing Agency in Phoenix,” for example, then the search engine knows that Digital Marketing is important to what you’re writing about. If someone searches for “Digital Marketing” or “Digital Marketing Agency,” then your page will show up in their results.
By including keywords in your content, you increase its value to users who are searching for information on those topics. They’ll be more likely to visit your site because they will see it listed among the results when they perform a search.
4. Add content regularly
If you want your website to rank well in search engines, you need to add new content regularly.
It’s easy to think of SEO as a black box—a mysterious algorithm that decides what people see when they search for something. But the truth is, Google and other search engines are always trying to understand what makes a good site. And one of the things they look at is whether or not there’s enough new content on the site.
If you’re not adding new content regularly, then it might be hard for Google to tell that your site is worth ranking highly. But if you’re adding new content all the time—even if it’s just a few sentences—then it will be easier for Google to understand that other people would find value in your site because it’s being updated frequently.
Conclusion
There is more to SEO than rankings and keywords. After you have familiarized yourself with the basics, keep your eyes open for opportunities to improve your search engine results. By doing so, it will be possible to see an increase in leads and traffic to your site.
